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You can use the Dimensions tab to look at data across your entire account, an individual campaign, or an ad group. Since there are a variety of segments that you can choose from, give each a try to see which segments give you meaningful insights into your ad performance. If you segment your data by day, for example, you'll be able to identify differences in ad performance on different days of the week and make changes to your campaign accordingly.

Time: Isolate changes in your performance using the time segment options (day, week, or day of week, month, quarter, or year).

Other" can help you optimize your search campaigns to serve your ads on the parts of the page that perform best for you. Other: Find out where your ad appeared on Google's search results pages and search partners' pages.

This can help you figure out whether you're getting a better return on investment from ads showing on different types of devices.

Device: Compare performance across devices: computers, mobile devices with full browsers, and tablets with full browsers.

Click type: See which clicks resulted in visits to your website, or clicks on your phone number when your ad is shown on a mobile device (also called click-to-call).

Here are some insights you can gain about your data with segments: When using segments, you'll want to prepare your data by choosing the account level at which you want to look at your data (such as a campaign or ad group) and a date range that's long enough to give you meaningful data. There are multiple segments that you can use and your choices vary depending on which tab of your Google Ads account you're viewing.

Segments allow you to split your data into rows based on the information that matters to you most, such as periods of time, click type, or device. But let's take a closer look at segments as a way to analyze and improve your performance. There are several ways that you can customize your data - adjusting date ranges, columns, segments, filters, and graphs. Customizing your data to see only what interests you can make managing your campaigns faster and easier, too. Then, you can customize the data in your statistics table to see how your campaigns, ad groups, ads and keywords are performing.

You'll want to think about your Google Ads goals and decide which statistics are most important for measuring progress toward those goals.